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LTSB are a social mobility charity and run a number of different programmes throughout the year with the end goal of placing young people in apprenticeships and roles in different locations across the UK. We placed 249 young people in 2021 and received nearly 2000 applications for our employability programmes.

 

LTSB chose to work with NGTU because we wanted to reach a wider audience of young people to advertise our apprenticeship programme opportunities. NGTU has a number of different ways they can help promote apprenticeship opportunities and you can keep track of stats so you know how well your adverts are doing. We hope to place more young people in 2022 with the help of NGTU.

Challenges

LTSB isn't well known yet but NGTU is. By being involved with NGTU, our opportunities got more exposure from their platform. This has helped us reach a wider audience of not both young people and also careers advisors at schools. We want LTSB to be a charity that teachers and young people recognise and recommend. We are here to help young people from disadvantaged backgrounds into careers in a number of different sectors and we are growing each year. NGTU has supported our growth as a charity and a brand students and schools are aware of (and want to work with!).

Campaign Objectives

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Reach a wider audience of young people

Specifically target students from a disadvantaged
background

Increase our brand reputation with young people and
careers professionals in schools

When choosing to partner with NGTU, our key aims were to:

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102 

Email Click throughs

182

Applications within 3
months during 2021

Solutions

Advertising our opportunities on the NGTU platform allowed us to reach a high number of engaged young people. We found that, when working with NGTU, we were working from a bespoke plan to help us advertise our opportunities based on our needs and budget. We really liked that it wasn't a "one size fits all" and the campaign was built around our objectives. 2021 was the first year we have worked with NGTU and it was a great experience. So much so that we have returned in 2022 and increased our budget to invest in a longer term plan across the year. We are excited to see the results at the end of the year.