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National Apprenticeship Week 2022 - How to manage your impact

National Apprenticeship Week is a big event in the calendar for any early careers team. We are sure that no matter what you have planned for potential applicants wanting to learn more about your apprenticeship programme, a lot of time and resource is going into your efforts.

One element we would highly recommend you consider is how you are going to manage the impact your efforts have on your applications and employer reputation. This shouldn’t be an afterthought, considering your impact reporting before the event will help you to collect helpful data to showcase your campaign’s impact. Here are some top points when creating your impact report…

Complete a pre and post event survey

If you are running set events during national apprenticeship week, either online or with specific partners such as a school, be sure to collect information from attendees BEFORE and after the event. Some helpful questions that will allow you to see your event’s impact include:

  • On a scale of one to ten, how well would you rate your knowledge of our apprenticeship programme?

  • On a scale of one to ten, how likely are you to apply for an apprenticeship at our company?

  • Do you know how to apply for an apprenticeship opportunity with us? Yes/No

  • Do you know the benefits of working for our company? Yes/No

  • Describe how you feel about our apprenticeship programme in one word

By asking these questions before and after your presentation, you will be able to evidence the change in people’s thoughts, feelings and knowledge of your apprenticeship offer.

Collect qualitative and quantitative data

Some of the examples given above will initially feel like qualitative data, however they can be turned into quantitative data which may form some of the headline statistics for your impact report. For example “86% of students who attended our event said they knew the benefits of working for us after taking part, this compares to just 34% prior to the event”.

Book a review meeting

We would advise booking a meeting after National Apprenticeship Week before the event kicks off. Once it has happened, it may be difficult to get a space in people’s calendars. If you book it in as part of the planning process, it will allow you to get a time and date solidified. It also provides you with a deadline to get your impact report completed by. Some of the key topics to discuss will include an overview of what your team delivered, what went well and where improvements can be made for next year

Use marketing techniques that allow you to track key metrics and conversions

As well as events, you may be using digital marketing to attract new applicants and visitors to your website. This is great because it is very easy to track conversions using tools like Instagram Insights, Google Analytics and your website data. This will allow you to see how many visitors have clicked on your site from your campaigns, how long they have spent on the page and how many have converted (in this case, a conversion would be completing an application).

If you need help with this area, speak to your internal marketing team or get in touch.

Communicate with your key partners after the event

Whether this is the school you completed a talk for or your online events list, make sure you communicate! You have started a relationship with these people so continue to build rapport and keep your early careers brand alive. You can offer application support sessions, follow up talks for students at specific schools or just tell people where they can gain support, such as your social media channels.

Data from Super Office suggests that 24 companies (out of 1,000) sent a follow up email. That's less than 3%. If you imagine that potential applications may have attended upwards of 10 events during National Apprenticeship Week, you may well be the only employer who “bothers” to contact them after. Nice way to make a positive impression!

Don’t be afraid to ask for help

If you need help to ensure your National Apprenticeship Week is a successful one, speak to a professional (*cough* get in touch *cough*). We’ve helped numerous international employers stand out and created campaigns that get them noticed. Don’t just take our word for it - check out our case studies.

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