Why start an early careers podcast
It probably won’t surprise you to hear that the amount of people listening to podcasts is constantly on the rise, with the number nearly doubling to over 15 million in 2020 compared to 8.9 million in 2017. Whether it’s for entertainment purposes, catching up with the latest news or hearing more from their favourite celebrity, podcasts are a great way for brands to engage with their audiences.
So, as an Early Careers Professional, you might be wondering how this can benefit your company. Consumer research shows that 24% of Brits (or 15,610,000 people) listen to podcasts on a regular basis. With 31% of listeners aged 15-25, this poses a great opportunity for you. Here are our top reasons why you should consider starting a podcast for your business:
1. Expand your reach
Cut through the noise of swipes, likes and reactions, the podcast market is very different to social media. Where young people are often looking to social platforms as a form of entertainment, meaning that informative content can often be missed or lose attention quickly, podcasts are different.
Young people are often looking for learning experiences when selecting a podcast. This makes them far more receptive to longer content about more in depth topics. The average length an individual will listen to a podcast for is 38 minutes.
2. Build your employer reputation with your target audience
The use of social media, engaging with schools and running online events are all great ways to engage your audience. Podcasts should be added to this list as a valuable way to reach young people and help them to learn more about your business.
3. Build connections
In addition to reaching your target audience, you may also choose to invite various guests to feature on your shows. This will allow you to build your personal brand and network, as well as positioning yourself as an expert within the Early Careers industry.
4. Share information about your recruitment processes
Of course, the aim of your podcast will likely be to help young people when they do decide to apply for one of your early careers positions. By having clearly titled, informative podcasts, you can ensure they get the support they need every step of the way. Increasing the number of applications you receive and, hopefully, the quality of these applications too.
5. Increase the number of quality applicants to your early careers posts
As mentioned above, the more support you give young people, the more likely they are to finish an application to one of your roles. The more widely available you make your support, ensuring all types of young people can access, the better. Did you know that 30% of the population are auditory learners? Therefore, a podcast is the perfect way for them to process and digest information about your recruitment processes.