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Recruitment Marketing Awards 2023 Shortlisters

We all know the popularity of podcasts and vidcasts with Gen Z and with this in mind we have seen a rise in the demand for this production service as part of our NGTU Create offering. The team have produced a number of podcasts and vidcast for different clients over the past year, with lots more in the pipeline.


Our biggest podcast/vidcast to date is our work with the RAF on their ‘Find Your Force’ series, which will soon have 3 seasons, 2 of which are live and 1 of which is in the editing suite with our Create team. Our hard work on this podcast has seen us be nominated and shortlisted for 2 awards at this year’s Recruitment Marketing Awards and we couldn’t be more proud!


What are the ‘Recruitment Marketing Awards and what have NGTU been nominated for?


The Recruitment Marketing Awards continue to provide reward and recognition for excellence and professionalism in recruitment marketing and talent management. Not Going To Uni have been shortlisted at the 2023 awards for the ‘Audio’ and ‘Content Marketing’ categories!


As mentioned above, so far, we have released two seasons of ‘Find Your Force’ with the RAF and season 3 will be coming very soon. The aim of this podcast / vidcast is to inspire and educate our audience about joining the Royal Air Force by providing them with inspirational stories by real people in the forces. Each episode features special guests discussing their very different experiences in finding their career in the RAF. The first two seasons have received over 1000 downloads which is extremely positive, and we are so excited to see the results for the third season, which is even bigger and better!


Since filming the first podcast series, vidcasts have become a huge trend with Gen Z, which is why we made the decision to ensure Series 2 and beyond included a vidcast option for our audience too. The vidcast episodes in series 2 have had a very positive impact on the brand overall and we are extremely pleased to see how many people engaged and listened/tuned int.


What was the marketing strategy behind the success of the RAF ‘Find Your Force’ Podcast Series?


We ran a marketing campaign to promote the launch for each season, using multiple marketing channels to increase our reach and engagement with our audience. This included the following:


  • Organic social media posts across Twitter, Facebook and Instagram.

  • Paid social media advertising across Twitter, Meta, YouTube/Google and Snapchat.

  • Sending emails to our database

  • Creating a website dedicated to the RAF and their ‘Find Your Force’ Series, where you can listen and watch all of the episodes, find out more about life in the Royal Air Force and subscribe for the latest news about new podcasts, videos, and events.


We are very proud to be shortlisted for two awards, this is only the start for the great work we do at NGTU, and as we look to the future we look forward to receiving more award entries with lots of our clients! If you would like to work with us and be a part of something ground-breaking, please email info@notgoingtouni.co.uk.

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