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  • Writer's pictureNGTU

The Marketing Team at Not Going to Uni

Our Marketing Team (Laura and Parisha) work tirelessly to ensure that we are continuously striving to grow our audience of students, careers leaders and employers - all of which make up Not Going To Uni. Discover below the key tasks our marketing team work on each and every day.

Harnessing the Power of Social Media:

Laura and Parisha successfully utilise social media platforms to create a strong online B2B and B2C presence for NGTU. They write engaging posts, manage our community on a daily basis, and provide monthly reports to ensure a consistent and effective social media strategy is being met. By leveraging platforms such as Facebook, Twitter, LinkedIn, Instagram and TikTok, the team reaches a wide range of audiences, establishing us as a go-to resource in the early careers space.

Informative and Engaging Blogging:

Recognising the importance of relevant and insightful content, the marketing team consistently produces high-quality blogs catering to both B2C and B2B audiences. By addressing key topics in the early careers space, they provide valuable information and guidance to young individuals exploring career paths that don’t involve attending University.

Strategic Partnerships for Increased Impact:

Collaborating with strategic partners has been a cornerstone of our growth, and the marketing team plays a vital role in nurturing these relationships. By working closely with organisations sharing the mission of promoting alternatives to university, Laura and Parisha ensure that young people are educated about all the available options post-16. Through joint initiatives and campaigns, our patterns help to amplify the reach and impact of our business, empowering individuals to make informed decisions about their futures.

Dynamic Campaign Planning and Execution:

The marketing team runs impactful campaigns throughout the year, catering to both B2B and B2C audiences. Initiatives like "Take Your Career to the Top" and "Take Your Early Careers Marketing to the Next Level" highlight the vast opportunities available outside the traditional university route and the best way to engage with Gen Z audiences. By strategically planning and executing these campaigns, the team drives awareness, engagement, and participation, encouraging individuals and organisations to use our platform to meet their needs.

Webinars, Events, and Networking:

Laura and Parisha take an active role in hosting webinars and events, collaborating with notable organisations such as Amazon and Generation UK. These platforms enable them to share insights, facilitate discussions, and promote the advantages of alternative education. By attending industry events like the Talint Partners Emerging Talent Summit and the Festival of Apprenticeships, the team ensures that Not Going to Uni remains at the forefront of conversations and developments within the education sector.

The Ambassador Programmes:

Managing the Stars and Champions programmes, Laura and Parisha oversee a community of passionate individuals dedicated to creating high-quality content about alternative options to university. Through their engaging contributions, ambassadors help spread the message of Not Going to Uni, enriching our platform with diverse perspectives. This content is then shared across our website and social media platforms, further strengthening our position as a trusted resource.

Our Marketing Team has played an instrumental role in driving the platform's growth and impact. Through their expertise in social media, blogging, strategic partnerships, campaign planning, event hosting, and ambassador management, they have successfully positioned us as a leading resource for individuals seeking alternative education paths and a strong option for companies on board with us to advertise their early careers opportunities. Their dedication, creativity, and commitment to empowering young people make them an invaluable asset to our mission to change the way that young people engage with brands.

If you want to work with us, please contact us now.

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